![]() ![]() When they first announced their intent to unionize, they wrote a letter to Apple CEO Tim Cook. Now, the store in Maryland will become unionized through the International Association of Machinists and Aerospace Workers (IAM) and are calling themselves the Coalition of Organized Retail Employees (CORE). Since then, Apple has raised retail pay to a minimum of $22 per hour, up from $20. At the time that they filed for an election, the Cumberland Mall store in Atlanta had 70% out of about 100 employees sign union authorization cards, demonstrating their interest in moving forward. O’Brien reiterated anti-union talking points, stating that it would be more difficult to enact change in stores with a union standing between Apple and employees - but workers don’t think that meaningful change is possible without having a formally recognized bargaining unit.Ī store in Atlanta was supposed to be the first to hold a union election, but the organizers withdrew their request, claiming that Apple was leveraging illegal union-busting tactics, such as holding “captive audience” meetings. Last month, the trillion-dollar company’s vice president of people and retail Deirdre O’Brien sent a video to 58,000 retail staff warning them about the perceived drawbacks of unionizing. This historic victory comes after concentrated efforts from Apple to discourage its retail workers from unionizing. Out of 110 eligible employees, the union received 65 yes votes and 33 no votes. As several Apple stores across the country fight to unionize, workers in Towson, Maryland became the first to win formal recognition.
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